Sibu Beauty Holiday Gift Guide

Sibu Beauty Holiday Gift Guide Image

Acne/Rosacea Kit

Give the gift of clear skin this year with 3 super easy to use natural products iSibu Beauty Acne and Rosacea Kit Imagencluding the Sea buckthorn Face & Body Bar, Sea Buckthorn Seed Oil, and Cellular Support Gel Caps with Omega 7.  Let the power of sea buckthorn and omega 7 calm, heal and repair irritated and problem skin.  $47.95 at





Daily Glow Four Step Skincare System

Daily Glow FoSibu Beauty Daily Glow Four Step Skincare System Imageur Step Skincare System is your daily go-to skincare regimen.

Step 1 – Feed your skin from the inside out with our Sea Buckthorn Cellular Support Gel Caps with Omega 7.

Step 2 – Gently cleanse and exfoliate with our Balancing Facial Cleanser.

Step 3 –  Moisturize with our sea buckthorn infused Nourishing Facial Cream to repair and protect throughout the day.

Step 4 –  Sea Buckthorn Seed Oil is your secret weapon for vibrant skin.  Spot treat irritated areas twice daily and use as a beauty oil nightly.  $79.95 at


Moisture Boost Collection

Complete moisture support for soft, smooth, and supple skin.Sibu Beauty Moisture Boost Collection Image  Our Hydrating Serum, rich in humectants like hyaluronic acid, draws moisture to your skin.  Our Age-defying Eye Cream, specially formulated with sea buckthorn oils, cruciferous sprouts, and pumpkin seed extract, reduces puffiness and dark circles, fine lines and wrinkles.  Your skin keeps working, even while you sleep. Made with this in mind, our Replenishing Night Cream works all night long, replenishing lost moisture and nutrients so you can wake up with rejuvenated skin. $89.95 at


Sibu Beauty Spa Collection

Who do you know that needs a good spa day? Help that special someone shed off the stress of the day and get their Sibu Beauty Spa Collection Imageglow back. Designed to cleanse, detoxify, and moisturize, these luxurious formulations will reveal a new beauty from within, naturally.

Our Spa Collection includes our Balancing Facial Cleanser, Purifying Mask, Nourishing Facial Cream, Age-defying Eye Cream, Sea Buckthorn Seed Oil, and Moisturizing Body Cream.  $111.95 at


Non-GMO, All-Natural, Vegan, Cruelty-free, Fair Trade and Sustainably Sourced.


Sibu Beauty Acne Testimonial

Sibu Beauty Sea Buckthorn Seed Oil ImageI just wanted to comment on how impressed I am with the Seed Oil. I suffer from acne and it leaves scars easily on my fair skin. I’ve been using the seed oil for a little over a month now and can see improvement in my dark spots and the texture of my skin. As a college student, I thought the price was a little steep at first BUT a little goes a long way and I’m glad I made the purchase, it was well worth the price. I am one happy customer and I will definitely repurchase once my first bottle runs out! It’s opened me up into thinking of trying the other products in your line. Thanks!

-Amber B.

Sibu Celebrates Earth Day

Sibu Beauty Harvests Sea Buckthorn in the HimalayasFrom its inception, Sibu Beauty has committed to ethical business practices that respect the planet that we all share.  Hand-harvesting our sea buckthorn berries not only protects the quality of the berries we use for our skincare and supplements, but it also protects the sea buckthorn trees and the pristine Himalayan mountains in which they grow.

As we celebrate Earth Day, we also want to make a positive impact in our local community here in the Salt Lake Valley of Utah.  From April 21st – April 27th, 10% of all proceeds from our website sales will go to TreeUtah, a local non-profit organization dedicated to improving our environment through tree-planting.

As a thank you for participating in this effort, all those who place website orders during this week will also receive a FREE box of our delectable Omega-7 Chocolate Truffles and FREE shipping on orders over $50.  At checkout use coupon code:  EARTH.  Chocolates will be added to orders at time of shipping.  Shop Now.

We also want to encourage you to get involved in your local community.  Together, we can all make an impact to care for our planet.

From all of us here at Sibu, HAPPY EARTH DAY!

4 Tips to Heal Itchy, Flaky, Dry Winter Skin

Sibu Beauty Winter Skin Tips
H2O On The Go

While drinking plenty of water is a well-known tip to maintain hydration, we often neglect how important it is to consistently drink water-containing fluids throughout the day.   The adage of 8 glasses of water a day just isn’t enough to keep up with the body’s water needs, especially when you have dry winter skin.

The Food and Nutrition Board recommends an average intake of 91 ounces for women and 125 ounces for men per day of water-based fluids.  Increase intake based on activity level, climate, pregnancy or breastfeeding situations.   If all that water per day sounds boring, try adding lemon or get an antioxidant boost by brewing herbal tea.

Keep your fluid intake eco-friendly by carrying a glass or stainless steel water bottle with you to take your beverage of choice with you or fill up on the go.  Here are some of our favorites from LifeFactory.

Omegas From The Inside Out

While water hydrates the body, omega fatty acids keep that precious fluid in your skin cells to keep your skin hydrated.  When omega oils are low in the diet, there is increased permeability of the stratum corneum (the outermost layer of skin) and increased skin water loss.  Regularly consuming Omega’s 3, 6, 7 and 9 will lock in moisture from the inside out.

A recent study out of Turku Finland demonstrated that 2 grams (2000 mg) of a sea buckthorn fruit and seed oil supplement taken daily showed a significant increase in skin hydration and elasticity at the 1 and 3 month marks.  Skin hydration increased by 33.6% at 1 month and 48.6% at 3 months compared to the control group.  Skin elasticity increased by 16.3 % at 1 month and 25.8% at 3 months.Sibu Beauty Sea Buckthorn Liquid Supplement and Cellular Support Capsules

Sibu Beauty’s Liquid Supplement and Cellular Support Capsules as well as the Sibu 7 line contain whole food-based omegas 3, 6, 9 and especially omega 7 from sea buckthorn fruit and seed oils.   Be sure to hydrate and moisturize from the inside out to give your body what it needs to protect it from dry winter environments.


Dry, flaky, itchy skin can leave an accumulation of dead skin cells that prevent moisturizers from properly hydrating skin.  Gentle exfoliation will prevent this build up and improve the ability of moisturizers to create a lipid barrier to protect your skin from dry environments.

When choosing an exfoliator, it is especially important to use an emollient-based product to prevent further drying of skin.  Sibu Beauty’s Sea Buckthorn Exfoliating Scrub uses both apricot and sea buckthorn oils to moisturize skin while exfoliating with apricot and sea buckthorn seed powders to slough away dead skin cells.  Use once or twice a week on facial skin and 2-3 times a week on elbows and knees or any other rough spots that need extra attention.

Slather On The Lipids

Moderately dry skin will benefit from traditional moisturizers like Sibu Beauty’s Nourishing Facial Cream andMoisturizing Body Cream.  Shea butter, Sibu Beauty Miracle StickMeadow Foam Seed Oil and Sea Buckthorn Oil hydrate dry skin and ease irritation.  For the driest, itchiest skin, Sibu Beauty created Miracle Stick.  Luscious ingredients like sea buckthorn oil, coconut oil, cocoa butter, and shea butter create a strong moisturizing barrier against dry environments.  Similar to a lip balm, think of Sibu Beauty’s Miracle Stick as a balm for dry, itchy or cracked skin.

Give your skin the extra pampering it needs during the winter by hydrating from the inside out and the outside in.


Institute of Medicine Water Intake Recommendations

Turku, Finland Study: Sea Buckthorn for Beauty From Within

Effects of Sea Buckthorn on Atopic Dermatitis

WebMD:  Omega Fatty Acids For Dry Skin


Your Skin and Body Loves Lutein

Benefits of Lutein Article ImageLutein is a carotenoid found in various foods including sea buckthorn berries, the nutritional powerhouse that contains over 190 bio actives including lutein and the highest concentration of Omega 7 found in any food source. Lutein is also found in green, leafy vegetables such as kale and spinach and also egg yokes.

Lutein has been used for and has demonstrated promising results in helping to reduce the risk of age-related macular degeneration (AMD) and also cataracts and overall eye health.  Moreover, recent studies are uncovering more benefits of lutein from sea buckthorn and other foods, including the ability to help bolster skin’s natural antioxidants and protect against damage from the sun and environmental free radicals. Studies have noted that a diet, which includes lutein-rich foods, has shown a 55% decrease in oxidation of lipids that are the main causes of skin degradation and aging.

Although research is in the early stages, the reports are encouraging from the results of consuming lutein and 5 other carotenoids including alpha-carotene, beta-carotene, lycopene, cryptoxanthin and zeaxanthin all of which are present in the sea buckthorn berry. In addition to a notable decrease in oxidation, research also suggests that carotenoids can help slow the progression or possible onset of conditions including Dementia/Alzheimer’s, Certain Cancers, Heart Disease and Type-2 Diabetes.

Lutein is approved for use in supplements under DSHEA (Dietary Supplement Health and Education Act).  The word lutein is derived from the Latin word luteus, meaning “yellow” and is what gives the yellow color found in certain foods.  Lutein cannot be produced in the human body and therefore must be obtained through diet. Lutein can only be obtained, directly or indirectly, from plants. High amounts of lutein are present in sea buckthorn berries.

Sea buckthorn is a revolutionary, thorny, nitrogen fixing wondrous shrub with yellow-red and orange berries.  In addition to the 190 bio-actives, sea buckthorn also has 6 varieties of fat soluble vitamins, 24 mineral compounds, 22 fatty acids, 42 different lipids plus a significant amount of lutein.  Sea Buckthorn is such a nutritional powerhouse it can be considered the “shining star” of all berries, maybe the shining star of super fruits.

Sibu has developed a vegan, cruelty-free line of ingestible and topical products based on the premium Himalayan sea buckthorn berry. The key to a healthier lifestyle from the inside out is based on a balanced diet and the combination of daily supplements. Included in the line of ingestibles from Sibu Beauty are Sibu RAW, Sibu Revitalize & Renew and Sibu Vegan Cellular Support Gel Caps.

Healthier Body Care Powered by Sibu.


Eye Health Links:

Skin Health:



Type-2 Diabetes:

Written by Bruce McMullin, CEO and Founder of Sibu, LLC. Bruce has identified and sustainably harvests the most nutrient-dense sea buckthorn available and continues to travel the world in search of additional resources. He is responsible for forming the United States Sea Buckthorn Association and encouraging studies and research on sea buckthorn throughout the United States.


2012 A Record Setting Sea Buckthorn Harvest

Sibu 2012 Sea Buckthorn Berry HarvestSibu, LLC, the leader in premium sea buckthorn berry-based topical and ingestible products sold under the Sibu Beauty and soon-to-be-released Sibu Seven labels; marked this year’s harvest from their proprietary Himalayan location, as the best in the young company’s history and reported that annual yield was up over 25% from last year.

Bruce McMullin, Founder and CEO of Sibu, LLC who recently returned from the harvest location 12,000 ft. above sea level that borders Tibet, enthusiastically declared, “We are thrilled at the quality, abundance and color vibrancy of this year’s sea buckthorn crop. The deeper hues of orange/red tones that appear in the berry, the better the nutritional profile. The sea buckthorn berry has been used in Eastern Civilizations for centuries in hundreds of medicinal and whole-body applications, which are just becoming recognized and documented here at home, for the numerous health and wellness benefits. In addition to being the highest known concentration of Omega 7 found in any food source, sea buckthorn is also becoming recognized as an amazing natural resource that contains over 190 bio-actives and is a powerhouse of nutrients. Properly grown, harvested and processed, premium sea buckthorn berries contain 10 times the Vitamin C as an orange, essential fatty acids Omega 3, 6 and 9 plus an impressive amount of carotenoids, flavonoids, amino acids, and over 20 minerals.”

McMullin, who recently established the United States Sea Buckthorn Association, which is aligned with the International Seabuckthorn Association based in China, is recognized as the force greatly responsible for bringing the significance of the sea buckthorn berry to the western world and continues to encourage research and scientific testing on the berry’s positive effects on health, beauty and wellness functions.

Although sea buckthorn grows in several regions throughout the world it is the Turkistanica variety that has been clinically shown to be a better and more nutritionally complete berry. Sibu is the only company using this varietal of sea buckthorn in their consumer products. Contributing factors include the pristine air quality, rich soil as well as low oxygen levels and high solar radiation. Additionally, Sibu, which follows sustainable farming practices and employs local people through a fair trade agreement, subscribes to the centuries-old techniques used by the indigenous people of harvesting the fruit in the cool, early morning hours before the heat of the sun diminishes the nutrients. Only the ripened fruit is collected into ground cloths by striking the branches of the sea buckthorn bush and then processed within a few short hours. The pureed fruit maintains the rich orange fresh-off-the-branch color, which signifies that oxidation has not occurred; is immediately frozen to lock in the nutrients and sent to the US to manufacture and distribute the finished products under the company’s strict quality-control standards.

Sibu LLC introduced the Sibu Beauty line of topical and ingestible products in 2009 and will soon officially unveil the Sibu Seven line of supplements. All of the products contain Wild Crafted/USDA Organic Sea Buckthorn that contains no dangerous chemicals or parabens. The 100% natural products are vegan, cruelty-free and PETA-certified.

About Sibu Beauty
Sibu Beauty  was introduced in early 2009 to provide customers worldwide with a comprehensive approach to beauty from the inside out and outside in. The Sibu Beauty product line is based on a powerful and distinctive whole food source, the sea buckthorn berry. This super food is backed by hundreds of scientific studies demonstrating its success at addressing a variety of consumer needs including improved skin tone and texture, healthy aging and digestive health and noticeable improvements in cardiovascular fitness, energy and weight loss.

About Sibu, LLC
The products of Sibu Beauty – a subsidiary of Sibu, LLC , and “The Sea Buckthorn Company” – are made with only premium sea buckthorn berries exclusively grown and harvested for the company in the Himalayan Mountains of Tibet. The company’s meticulous harvesting process results in a more hardy and potent berry. Sibu’s proprietary manufacturing process maximizes the efficacy of sea buckthorn raws, producing one of the most nutrient dense sea buckthorn products available on the market today. The Tibetan villagers who are responsible for harvesting Sibu Beauty’s sea buckthorn berries benefit from a fair trade agreement, safe and healthy working conditions and environmentally responsible practices that ensure they will enjoy the benefits of the sea buckthorn harvest for years.

Sibu is PETA Certified

First, read the Press Release. Sibu Beauty has been awarded PETA Certification! This is a big day for Sibu Beauty!

We are excited, as you can imagine.

Also, watch this short clip to see where we’ve been in the past year

Haven’t tried Sibu? Go to http:/// and click the Shop tab.


Cruelty Free Food for Your Face

Let’s have some fun. Here’s something that many women pay the big bucks for at the spa when you can really do it right at home! Everyone wants beautiful skin from all natural, non-animal-tested ingredients, right? Ever thought of putting food on your face? Give it a try!

Natural Skin CareHere are a couple masks to try at home and make right in your kitchen!

Oatmeal and Yogurt Energy

  • 1 tbsp oatmeal, finely ground
  • 1 tbsp live, organic yogurt (skip the flavored stuff)
  • A few drops of honey (about 1/2 tsp)

Crush the oats and mix the ingredients together to form the paste. It is ready to use! Rise with warm water.

Avacado, Banana & Honey Moisture Mask

  • 1 ripe avocado.
  • 1/2 ripe banana
  • 1 tablespoon of honey.
  • 1 tablespoon yogurt (optional)

Mix the ingredients together into a paste. Apply to face and neck, and let sit for 15-20 minutes. Rinse with warm water.

Firming Peach Mask

  • 1 ripe peach
  • 1 egg white
  • 1 tsp unflavored full-fat yogurt

Pit the peach and remove skin. In a blender, blend the egg white, peach and yogurt until smooth. Apply all over face and neck and let sit for 30 minutes. Rinse with cool water.

Ok. Go have some fun with food!

Health and beauty relies on these “must have” Vitamins & Omegas

Omega 3, 6, 7, 9Research suggests that a boost in your daily vitamin and omega intake can reduce or eliminate acne breakouts, and your body will thank you as well.

To start, a study in 2004 by the American Academy of Anti-Aging Medicine revealed that an increased intake of Omega-3 fatty acids can reduce acne lesions. When combined with a low glycemic diet- little to no white flour – its effectiveness is much greater.

Those who suffer greatly from acne should try consuming less sugar and white flour, and consuming more nuts, whole grains and fish. Our rationale:

The Omega’s

Omega-3 (fish, sea buckthorn & chia): Supports healthy heart, brain and eye function, as well as reduces swelling and joint discomfort.

Omega-5 (pomegranate & fish): Promotes healthy weight and cardiovascular health as well as aids in blood-sugar balance.

Omega-6 (borage, fish & sea buckthorn): Benefits hair and skin, and has been linked to improving mood and hormone balance. Also has anti-inflammatory properties.

Omega-7 (sea buckthorn & Fish): Promotes healthy weight and bowel regularity. Antioxidant properties aid anti-aging and nourish healthy cells – especially in the digestive tract.

Omega-9 (borage & fish): Linked to healthy cardiovascular system and cholesterol level. Supports improved immune function and healthy blood sugar.

Vitamin A
Where you can find it: Egg yolks, carrots, broccoli, cantaloupes, apricots, kale, garlic, fish liver oil, sweet potatoes, water cress, papayas, yellow squash, sea buckthorn and red peppers.

Vitamin A, “Skin Vitamin,” is essential in skin repair. It is needed to repair and maintain epithelial tissue, which composes the skin and mucous membranes. Two types of Vitamin A include, Preformed Vitamin A (retinol), which is part of the retinoid family, and Provitamin A, beta-carotene, which is an antioxidant that helps reduce premature aging of the skin.

Vitamin B
Where you can find it: Whole grain, brown rice, egg yolks, peanuts, sea buckthorn, dried prunes, fish and green leafy vegetables.

Vitamin B works to manage the nervous system, skin, hair, mouth, eyes, brain and the digestive system. Vitamin B has also been known to alleviate depression and anxiety.

Vitamin B is broken down into 7 different Vitamins, which compose the Vitamin B Complex (this is a much easier vitamin to take instead of all 7 separately): B1 Thamine, B2 Riboflavin, B3 Niacin, B5 Pantothenic Acid, B6 Pyridoxine, B12 Cyanocobalamin, and Biotin. You can find the benefits of all of the Vitamin B’s HERE.

CLICK HERE for a list of Super Foods
CLICK HERE for a Cellular Support Supplement

Like Eggs? Dalai Lama believes hens should be able to “engage in their natural behaviours”

So what’s the big deal about cage-free eggs? Eggs are just eggs, right?

Eh…. No. The term cage-free means that the hens are free to roam. These “cage-free” hens are protected from predators – not wild –  provided with shelter, fresh air, sunlight and an area to exercise at their free will. Hence the term cage-free meaning they are not contained in a cage or area where they cannot “spread their wings.”

From his speech testifying against egg-factory farms, the Dalai Lama spoke out against the perturbing practice of caging egg-laying hens and acknowledged the horrors of factory farming.

Dalai Lama
“The abuse we inflict on hens has always been particularly disturbing to me and I have always been particularly concerned toward how these animals are treated in industrial food production. I am troubled to learn about the practice of confining egg laying hens in tiny cages. In these cages, birds cannot engage in their natural behaviours, such as spreading their wings, laying eggs in a nesting area, perching, scratching at the ground, even standing on a solid surface. Each hen has less space to live than the very sheet of paper I have written this letter on. Turning these defenseless animals into egg-producing machines with no consideration for their welfare whatsoever is a degradation of our own humanity. Switching to cage free eggs would reduce the suffering of these animals.”

Day 9: What Is Green & What Makes a Product Eco-Friendly?

by Jessica Rubino | Delicious Living

Green Skin CareLong ago, I made what I thought to be a brilliant discovery: What’s good for the environment is also good for our bodies. That was about food, good, fresh food that doesn’t make you cringe or feel ashamed when you eat it because it doesn’t contain pesticides, synthetic preservatives, or unpronounceable ingredients. Take a broad look at our food system. Pesticides sprayed on produce can kill wildlife and harm ecosystems, contaminate drinking water, and affect our health. I have realized that certain foods make me feel better, too. Pure food, free of harmful residues and filled with nutrients, benefits your body, while being gentle on the earth. But that’s food.

Then something happened. Puberty? Vanity? I started wearing makeup, doing my hair, and applying lotion. I began to care about personal care and built a foolproof regimen on tried and true products. They were products that worked, yes … but did I know how they were getting the job done? Years after raiding my parents’ pantry for nutritional villains that also had harsh environmental impacts, I concluded I should be equally critical of what I was applying to my body. Just like with pesticides, preservatives, and other chemicals in food, many of the irritants, allergens, and chemicals in our beauty products can negatively affect both our health and our earth.

This latter discovery comes with its challenges like reading “methylparaben” on the label of one of your favorite products and trying to find a suitable replacement, one that your skin or hair like as much as your conscience. But as I have tried more and more green products, I have realized that it doesn’t take harsh, abrasive chemicals to make a product effective. “Green” personal care actually does work.

But what is green? Because it’s not a certified term, it can mean something different to each consumer. The first question I ask myself is would I eat these ingredients (and not just if threatened, blackmailed, or on a reality TV competition series)?  I think the purest ingredients are those that could just as well come straight out of your kitchen. Superfruits, chocolate, wine, and coffee are loaded with antioxidants and nutrients that help fight free radical damage to keep your skin strong and healthy. Natural oils are rich in omega-3s to sooth and condition hair and skin. I also think about where these ingredients came from, like African shea butter, which is ecologically sustainable and helps support poverty-stricken communities.

Then there is the not so fun part: looking for personal care no nos. Some ingredients have been on my radar for quite some time now because of their potential health risks (everything from allergies to cancer) and possible environmental contamination.  These ingredients include formaldehyde (in nail polish and nail polish removers), 1,4-dioxane (in shampoos, body washes, lotions, detergents), parabens (in lotions, creams, facial cleansers, hand soaps, hair conditioners, toothpastes, deodorants), phthalates (in shampoos, lotions, nail polishes), and sodium laureth/lauryl sulfate (in shampoos, soaps, and bubble baths). Others are still fairly new to me, such as quaternary ammonium surfactants, also called “quats,” found in conditioners that can cause skin and eye irritation and can also accumulate in the environment.

There are dozens of other “good” and “bad” ingredients. I recommend going to the Environmental Working Group’s Cosmetic Safety Database to get information on any questionable ingredient; typically if you can’t pronounce it, it’s worth investigating. Certainly not all of your personal care products are going to be completely green, just like not all of your day-to-day activities are entirely eco-friendly (you can measure your carbon footprint here). But for me, it started with one simple statement: What’s good for the environment is also good for our bodies. And it didn’t take long to realize that going green feels and looks pretty darn good.

Jessica Rubino is Delicious Living’s beauty and body editor. Get updates on natural beauty news, ingredients, products, techniques, and more on her Holistic Beauty blog at

Day 8: The Spirit of Green

By Mary Beth Janssen | MindBody Health & Sustainability Expert, Author

“Our personal consumer choices have ecological, social, and spiritual consequences. It is time to re-examine some of our deeply held notions that underlie our lifestyles.”

~David Suzuki

I’ve been given the opportunity to share my take on “green” here. So I’m going to riff on the true meaning of green from this one woman’s perspective–that of an organic farmgirl, deep ecologist, as well as life-long advocate of mindbody health, and voluntary simplicity. Oh sure, practically speaking, living green means we assess our energy consuming lifestyle and determine our eco-footprint, so that we can lower our output of greenhouse gas emissions into the environment. But let me propose a different slant and the real beginning point for getting your green on… Raise your spiritual footprint, and you’ll automatically lower your eco-footprint.  Read on, dear friends!

My approach to “green” may be atypical of much that is floating out there in the ether. For me, the green approach begins with our consciousness–specifically our attention and intention. I could do yet another top ten list here of ways to go green (Not to besmirch them mind you, because they have a valuable place in all this!), but unless you begin from a place of exquisite presence, and fervent intention to travel the green, sustainable, organic pathway, chances are that this may simply be one more “resolution” that falls by the wayside, or that you half-heartedly engage in. For me “green” living begins with spirit–with our soul’s deepest yearnings. Spirit is the changemaker in our lives guiding us in making the most life-affirming choices possible. We but only need to listen. To use our sixth sense. To become the witness to our actions. So my post here really is about an idea that no doubt could fix the world, if we could create a collective consciousness surrounding this. But know that the intent and action begins with you. Energy follows intention (and I’m not talking about CO2!). “Think globally, but act locally” and “pollution begins at home,” have never rung more true.  If you take those important steps in your own microcosm of the world to reduce, recycle, reuse, repurpose, etc…. it is affecting the macrocosm or the greater good. That becomes your green legacy–of leaving Mother Earth, or Gaia, a measure healthier, richly diverse and more vibrant, after you’ve left this earthly plane.

This is in essence about the spirit of green—and at its root, the inspirational message for people to realize that their inner-world creates their outer-world. And as our inner world becomes more expansive–or an amplified spiritual footprint, if you will–then our eco-footprint finds its natural balance. And there is a beautiful dance going on between them at all times. We can set out to have the best intentions in the world, however, if these intentions do not spring from a deep connection to spirit, than our sense of purpose in taking good care of the earth and all living sentient beings, may be blunted, stunted, or for naught.

This heart-centered and soulful approach nurtures great positivity and optimism. True optimism arises from a deep place inside. It comes from a real connection to our higher self. And as we all know, during these challenging times, it’s imperative that we (as a society) maintain a positive frame of mind.

In An Inconvenient Truth, Al Gore stated that if everyone in the world used our natural resources the way Americans do, we would need 5.6 planets! Where does this insanity come from? From a lack of consciousness, naturally. So therefore, let us focus on exquisitely raising our consciousness toward ecologically sound “green” living though a variety of practices and rituals, with meditation being primary. As we embrace mindfulness every moment of every day, with senses finely tuned to what we’re thinking, doing, being, deep transformation takes place.

This is why I am such a huge proponent of the yogic way. In my eyes, it is the best technology on the planet to nurture and support your inner, thus outer self. As yoga teaches us to be internally compassionate, calm, cool, and connected then the world around you will reflect that same energy. Sustainability of self, community and planet become a true path, calling and possibility. It becomes our dharma.

The Sustainability Era

Now from a practical stance, “green” has become a metaphor for all things sustainable, organic, ethical, and certainly health and safety oriented.

I’ve actually heard it said that “green is the new black.” Socioculturally, there has been a tremendous quickening in “all things green,” over the past several years—coinciding with many factors. These include mass extinction of species, natural disasters on a global level, environmental degradation, diminishing natural resources (including petroleum), deep, troubling economic instability, release of the aforementioned “An Inconvenient Truth,” environmental stewardship within our religious institutions, as well as tremendous media attention to this matter.

Sustainability and sustainable management have become the clarion call of our times. Along with the spiritual, health and social justice aspects of greening our life—economic downturn on a global level has had a resounding impact on “greening” the business sector as well, with green business websites, journals, and consultants springing up like daisies worldwide.

The “Wellness” Quotient

An integral aspect of this conversation involves remembering our “wholeness.” Wholeness is where we weave together mind, body, sprit and environment—creating a sense of balance and well-being. Large numbers of us seek to manage the stressors in our lives and engage with healing influences that will create a sense of wholeness. The sustainability movement is an integral part of this.

Naturally, this concept of “conscious care” speaks to what we call “sustainability of self,” an important precept for any one of us to understand and engage in our lives. Radical self-care is first and foremost of the “SustainAbility”  parameters for living our life. As we exquisitely care for our selves, as we nurture our selves–mind, body, and soul, we’re better able to care for and nurture others, and care for Mother Earth.

So again, the Green Spirit may be embodied through a yogic perspective–which at its core is the path to joyful living. “Green” Yoga shares those practices that nurture and support our INvironment as we strive to help the ENvironment. It grounds us in our universality, our divinity, and the interconnectedness of the whole of life. It teaches us how we need to conserve resources so that we may sustain ourselves through trying times.  You may want to consider visiting the Green Yoga association at for additional inspiration.

I appreciate being able to share with you, and deep gratitude to Sibu Beauty for the opportunity. There’s plenty here to contemplate for now. We can delve deeper into the subject at a future date. With green being the color of the heart chakra–our center of love and compassion, “green” love to you all!

This is an excerpt from Mary Beth’s newest book project Raising Your Spiritual Footprint: A Yogic Perspective (copyright Mary Beth Janssen)

Mary Beth Janssen is a highly respected beauty and wellness educator who conducts seminars, workshops, and retreats worldwide. She writes for several media outlets, notably as the “Ask the Organic Beauty Expert” columnist for Organic Spa Magazine, a publication dedicated to the sustainable side of life – be that spa and wellness, food and fitness, or design and décor. Mary Beth’s most current book is Pleasure Healing: Mindful Practices and Sacred Spa Rituals for Self Nurturing (New Harbinger). You may contact her at

Day 3: Cruelty Free and Green

by Jen Mathews | My Beauty Bunny

Being green is all about being good to Mother Earth, but what about being good to your fellow Earthlings? Animals are a part of our world and we can all be a little “greener” simply by making smart shopping decisions when buying household, health and beauty aids.

Cruelty FreeMany health and beauty companies moved away from animal testing in the ’80s and ’90s when nonprofits like PETA exposed the ugly side of cosmetic testing to the public. However, there are still many large conglomerates who continue to test on animals such as Unilever, Procter & Gamble and Johnson & Johnson. These companies are not protecting your safety – they are protecting themselves from lawsuits (although animal tests have not proven effective at helping the companies win these lawsuits). And, animal testing on household items and cosmetic products is NOT required by law! Many consumers assume that brands marketed as green, healthy and natural would be cruelty-free. That is unfortunately not the case. Brands such as Aveeno and Neutrogena are owned by these large corporations (Johnson & Johnson in this case) and cannot be considrered cruelty-free.

But, the good news is that many brands do sell cruelty-free products, and they are not necessarily more expensive than their inhumane counterparts. Wet N Wild, Queen Helene, Burt’s Bees, Almay, Revlon, Bonne Bell, Kiss My Face and Yes to Carrots are some good examples of cruelty-free drugstore brands. Method cleaning products and Trader Joe’s household products are also cruelty-free. And, don’t forget to check your local health food store for a wide selection of cruelty-free products.

One issue with finding truly cruelty-free brands is that brands can call themselves “cruelty-free” if they do not test their finished products on animals, but they can still buy ingredients from suppliers who are conducting animal tests. How many times have you seen “This finished product was not tested on animals,” on the back of your shampoo or facial cleanser? There are no regulations for using the term “cruelty-free” like there are with “USDA Organic” labels. So, buyer beware. Now, where can you get more information on which products are cruelty-free? PETA’s Caring Consumer, the Coalition for Consumer Information on Cosmetics (CCIC), and the National Anti-Vivisection Society (NAVS) have some great cruelty-free lists. There are many other great resources on the internet – just have a look around!

We all want to buy cruelty-free beauty products, but many times the problem is that we don’t have time to do research on brands before buying. You can get a free cruelty-free shopping guide from Caring Consumer or Leaping Bunny. Keep these guides handy and don’t forget to check the backs of products for the leaping bunny symbol or the PETA cruelty-free symbol.

Jennifer Mathews is the Editor-in-Chief of My Beauty Bunny, a cruelty-free beauty blog with hundreds of beauty product reviews, giveaways, tips and advice for fashionable ladies and gents.

10 Days to a Greener You

10 DaysTo celebrate the 40th anniversary of Earth Day, Sibu Beauty is launching a guest blog series, titled ’10 Days To A Greener You’.  We have partnered with some of the most respected health and beauty bloggers on the net to take part in this 10 Day series.  And that’s not all!  If you like what you read, you can head over to the Sibu Beauty site to download a copy of the entire series in a eBook starting on Friday, April 16th.  What’s good for the environment is now good for you!

Don’t forget to follow us on Twitter.  Happy Earth Day!

Welcome To the Sibu Beauty Family

Sibu Beauty is happy to announce and introduce three new products into the Sibu Beauty line: Sea Buckthorn Eye Cream, Sea Buckthorn Seed Oil, and Sea Buckthorn Body Cream.  The products were debuted this weekend at Expo West in California, along with the rest of the Sibu Beauty line.  Our new products are a wonderful addition to our, already award-winning portfolio of Omega -and-antioxidant-rich natural products.   The new products continue in the Sibu Beauty mission to renew and replenish the face and body from the inside-out and outside-in.

eye cream tubeSibu Beauty Sea Buckthorn Berry Eye Cream – This revolutionary 100 percent natural age-defying eye cream is specifically designed to enrich and replenish the delicate skin around the eye.  A combination of the purest forms of nurturing sea buckthorn and pumpkin seed oils protect and firm the skin.  The easy- to- apply botanical blend visibly reduces the appearance of fine lines, wrinkles, dark circles and puffiness, leaving skin feeling soft and smooth with a youthful glow. ($24.95 – .5 fl oz)

body cream tube

Sibu Beauty Sea Buckthorn Body Cream – An intensive, hydrating formula that combines the healing attributes of sea buckthorn oil with the luxurious emollient properties of shea butter and meadowfoam.  The quick-absorbing cream rejuvenates, softens and soothes skin plus helps to provide a protective shield from harmful environmental elements.  ($13.95 – 6 fl oz)


Sibu Beauty Sea Buckthorn Seed Oil – A pure blend of 100 percent sea buckthorn seed oil that naturally relieves dry patches of skin, acne, dermatitis, rosacea, and scars. Skin rapidly absorbs the moisture and the oil is suitable for all ages and skin types. Therapeutic grade, certified organic and all-natural with no additives or preservatives. ($14.95 – 10 ml)


The new line will be available soon on at

Meet Sibu

Sibu BerriesWhat’s a Sibu?

That is a great question and one that we hear every day here at Sibu Beauty. Sea buckthorns are shrubs that produce orange berries like the ones you see in the picture, and are rich in oils and nutrients. When the berries are pressed, the sea-buckthorn juice separates into three layers: on top is a thick, orange cream; in the middle, a layer containing a high content of saturated and polyunsaturated fats; and the bottom layer is juice.1 It is considered to be the, “Holy Fruit of the Himalayas because of its powerful nutritional benefits.

Tibetan Himalayas

So Sibu is a plant that produces berries, what does this do for me?

Sea buckthorn has been talked about for its health benefits for 13 centuries, and is backed by scores of scientific studies. With more than 190 bioactive compounds, sea buckthorn berries are an unsurpassed source of Omegas 3, 6, and 9, and a rich source of the elusive Omega-7, an essential fatty acid vital to collagen production and healthy skin, hair and nails. Other benefits include prevention of premature aging and obesity.

Sibu berries are widely recognized as the ultimate superfood, not just for the 190 bioactive compounds, but for the what they actually mean for you, including:

  • Sustained energy levels
  • Improved cellular health
  • Cardiovascular support
  • Healthy inflammation response
  • Joint support
  • Moisturizing dry and damaged skin
  • Improved immune health
  • Decrease in wrinkles and fine lines
  • Addressing eczema and rosacea symptoms
  • Improves hair, nail and skin tone and texture
  • Aid Digestion
  • Healthy aging

While it may sound too good to be true, 1,300 years and hundreds of scientific tests say otherwise. And further elevating the Sibu berry is the extremely high amounts of vitamin C 12 times more vitamin C than Oranges!

What else does this Super Fruit have in it?

  • Carotenoids
  • Polyphenolic Acids
  • Amino Acids
  • Dietary Minerals
  • Vitamins A, B1, B2, C, D, K, P & E
  • Omega 3, 6, 7 & 9 (Essential Fatty Acids or EFAs)
  • 42 Lipids
  • Organic Acids
  • Folic Acid
  • Tocopherols
  • Flavonoids
  • Phenols
  • Terpenes
  • Tannins
  • 20 Mineral Elements

Sibu Beauty: Built on nature’s strongest foundation

All these amazing benefits make the sea buckthorn berry the best possible foundation for Sibu Beauty. Coming up, we will look each of the Sibu Beauty products and show how they enhance your beauty from the inside out and outside in.

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