Sibu, LLC, the leader in premium sea buckthorn berry-based topical and ingestible products sold under the Sibu Beauty and soon-to-be-released Sibu Seven labels; marked this year’s harvest from their proprietary Himalayan location, as the best in the young company’s history and reported that annual yield was up over 25% from last year.
Bruce McMullin, Founder and CEO of Sibu, LLC who recently returned from the harvest location 12,000 ft. above sea level that borders Tibet, enthusiastically declared, “We are thrilled at the quality, abundance and color vibrancy of this year’s sea buckthorn crop. The deeper hues of orange/red tones that appear in the berry, the better the nutritional profile. The sea buckthorn berry has been used in Eastern Civilizations for centuries in hundreds of medicinal and whole-body applications, which are just becoming recognized and documented here at home, for the numerous health and wellness benefits. In addition to being the highest known concentration of Omega 7 found in any food source, sea buckthorn is also becoming recognized as an amazing natural resource that contains over 190 bio-actives and is a powerhouse of nutrients. Properly grown, harvested and processed, premium sea buckthorn berries contain 10 times the Vitamin C as an orange, essential fatty acids Omega 3, 6 and 9 plus an impressive amount of carotenoids, flavonoids, amino acids, and over 20 minerals.”
McMullin, who recently established the United States Sea Buckthorn Association, which is aligned with the International Seabuckthorn Association based in China, is recognized as the force greatly responsible for bringing the significance of the sea buckthorn berry to the western world and continues to encourage research and scientific testing on the berry’s positive effects on health, beauty and wellness functions.
Although sea buckthorn grows in several regions throughout the world it is the Turkistanica variety that has been clinically shown to be a better and more nutritionally complete berry. Sibu is the only company using this varietal of sea buckthorn in their consumer products. Contributing factors include the pristine air quality, rich soil as well as low oxygen levels and high solar radiation. Additionally, Sibu, which follows sustainable farming practices and employs local people through a fair trade agreement, subscribes to the centuries-old techniques used by the indigenous people of harvesting the fruit in the cool, early morning hours before the heat of the sun diminishes the nutrients. Only the ripened fruit is collected into ground cloths by striking the branches of the sea buckthorn bush and then processed within a few short hours. The pureed fruit maintains the rich orange fresh-off-the-branch color, which signifies that oxidation has not occurred; is immediately frozen to lock in the nutrients and sent to the US to manufacture and distribute the finished products under the company’s strict quality-control standards.
Sibu LLC introduced the Sibu Beauty line of topical and ingestible products in 2009 and will soon officially unveil the Sibu Seven line of supplements. All of the products contain Wild Crafted/USDA Organic Sea Buckthorn that contains no dangerous chemicals or parabens. The 100% natural products are vegan, cruelty-free and PETA-certified.
About Sibu Beauty
Sibu Beauty was introduced in early 2009 to provide customers worldwide with a comprehensive approach to beauty from the inside out and outside in. The Sibu Beauty product line is based on a powerful and distinctive whole food source, the sea buckthorn berry. This super food is backed by hundreds of scientific studies demonstrating its success at addressing a variety of consumer needs including improved skin tone and texture, healthy aging and digestive health and noticeable improvements in cardiovascular fitness, energy and weight loss.
About Sibu, LLC
The products of Sibu Beauty – a subsidiary of Sibu, LLC , and “The Sea Buckthorn Company” – are made with only premium sea buckthorn berries exclusively grown and harvested for the company in the Himalayan Mountains of Tibet. The company’s meticulous harvesting process results in a more hardy and potent berry. Sibu’s proprietary manufacturing process maximizes the efficacy of sea buckthorn raws, producing one of the most nutrient dense sea buckthorn products available on the market today. The Tibetan villagers who are responsible for harvesting Sibu Beauty’s sea buckthorn berries benefit from a fair trade agreement, safe and healthy working conditions and environmentally responsible practices that ensure they will enjoy the benefits of the sea buckthorn harvest for years.