2012 A Record Setting Sea Buckthorn Harvest

Sibu 2012 Sea Buckthorn Berry HarvestSibu, LLC, the leader in premium sea buckthorn berry-based topical and ingestible products sold under the Sibu Beauty and soon-to-be-released Sibu Seven labels; marked this year’s harvest from their proprietary Himalayan location, as the best in the young company’s history and reported that annual yield was up over 25% from last year.

Bruce McMullin, Founder and CEO of Sibu, LLC who recently returned from the harvest location 12,000 ft. above sea level that borders Tibet, enthusiastically declared, “We are thrilled at the quality, abundance and color vibrancy of this year’s sea buckthorn crop. The deeper hues of orange/red tones that appear in the berry, the better the nutritional profile. The sea buckthorn berry has been used in Eastern Civilizations for centuries in hundreds of medicinal and whole-body applications, which are just becoming recognized and documented here at home, for the numerous health and wellness benefits. In addition to being the highest known concentration of Omega 7 found in any food source, sea buckthorn is also becoming recognized as an amazing natural resource that contains over 190 bio-actives and is a powerhouse of nutrients. Properly grown, harvested and processed, premium sea buckthorn berries contain 10 times the Vitamin C as an orange, essential fatty acids Omega 3, 6 and 9 plus an impressive amount of carotenoids, flavonoids, amino acids, and over 20 minerals.”

McMullin, who recently established the United States Sea Buckthorn Association, which is aligned with the International Seabuckthorn Association based in China, is recognized as the force greatly responsible for bringing the significance of the sea buckthorn berry to the western world and continues to encourage research and scientific testing on the berry’s positive effects on health, beauty and wellness functions.

Although sea buckthorn grows in several regions throughout the world it is the Turkistanica variety that has been clinically shown to be a better and more nutritionally complete berry. Sibu is the only company using this varietal of sea buckthorn in their consumer products. Contributing factors include the pristine air quality, rich soil as well as low oxygen levels and high solar radiation. Additionally, Sibu, which follows sustainable farming practices and employs local people through a fair trade agreement, subscribes to the centuries-old techniques used by the indigenous people of harvesting the fruit in the cool, early morning hours before the heat of the sun diminishes the nutrients. Only the ripened fruit is collected into ground cloths by striking the branches of the sea buckthorn bush and then processed within a few short hours. The pureed fruit maintains the rich orange fresh-off-the-branch color, which signifies that oxidation has not occurred; is immediately frozen to lock in the nutrients and sent to the US to manufacture and distribute the finished products under the company’s strict quality-control standards.

Sibu LLC introduced the Sibu Beauty line of topical and ingestible products in 2009 and will soon officially unveil the Sibu Seven line of supplements. All of the products contain Wild Crafted/USDA Organic Sea Buckthorn that contains no dangerous chemicals or parabens. The 100% natural products are vegan, cruelty-free and PETA-certified.

About Sibu Beauty
Sibu Beauty  was introduced in early 2009 to provide customers worldwide with a comprehensive approach to beauty from the inside out and outside in. The Sibu Beauty product line is based on a powerful and distinctive whole food source, the sea buckthorn berry. This super food is backed by hundreds of scientific studies demonstrating its success at addressing a variety of consumer needs including improved skin tone and texture, healthy aging and digestive health and noticeable improvements in cardiovascular fitness, energy and weight loss.

About Sibu, LLC
The products of Sibu Beauty – a subsidiary of Sibu, LLC , and “The Sea Buckthorn Company” – are made with only premium sea buckthorn berries exclusively grown and harvested for the company in the Himalayan Mountains of Tibet. The company’s meticulous harvesting process results in a more hardy and potent berry. Sibu’s proprietary manufacturing process maximizes the efficacy of sea buckthorn raws, producing one of the most nutrient dense sea buckthorn products available on the market today. The Tibetan villagers who are responsible for harvesting Sibu Beauty’s sea buckthorn berries benefit from a fair trade agreement, safe and healthy working conditions and environmentally responsible practices that ensure they will enjoy the benefits of the sea buckthorn harvest for years.

Sibu is PETA Certified

First, read the Press Release. Sibu Beauty has been awarded PETA Certification! This is a big day for Sibu Beauty!


We are excited, as you can imagine.

Also, watch this short clip to see where we’ve been in the past year

Haven’t tried Sibu? Go to http:///www.SibuBeauty.com and click the Shop tab.


Day 9: What Is Green & What Makes a Product Eco-Friendly?

by Jessica Rubino | Delicious Living

Green Skin CareLong ago, I made what I thought to be a brilliant discovery: What’s good for the environment is also good for our bodies. That was about food, good, fresh food that doesn’t make you cringe or feel ashamed when you eat it because it doesn’t contain pesticides, synthetic preservatives, or unpronounceable ingredients. Take a broad look at our food system. Pesticides sprayed on produce can kill wildlife and harm ecosystems, contaminate drinking water, and affect our health. I have realized that certain foods make me feel better, too. Pure food, free of harmful residues and filled with nutrients, benefits your body, while being gentle on the earth. But that’s food.

Then something happened. Puberty? Vanity? I started wearing makeup, doing my hair, and applying lotion. I began to care about personal care and built a foolproof regimen on tried and true products. They were products that worked, yes … but did I know how they were getting the job done? Years after raiding my parents’ pantry for nutritional villains that also had harsh environmental impacts, I concluded I should be equally critical of what I was applying to my body. Just like with pesticides, preservatives, and other chemicals in food, many of the irritants, allergens, and chemicals in our beauty products can negatively affect both our health and our earth.

This latter discovery comes with its challenges like reading “methylparaben” on the label of one of your favorite products and trying to find a suitable replacement, one that your skin or hair like as much as your conscience. But as I have tried more and more green products, I have realized that it doesn’t take harsh, abrasive chemicals to make a product effective. “Green” personal care actually does work.

But what is green? Because it’s not a certified term, it can mean something different to each consumer. The first question I ask myself is would I eat these ingredients (and not just if threatened, blackmailed, or on a reality TV competition series)?  I think the purest ingredients are those that could just as well come straight out of your kitchen. Superfruits, chocolate, wine, and coffee are loaded with antioxidants and nutrients that help fight free radical damage to keep your skin strong and healthy. Natural oils are rich in omega-3s to sooth and condition hair and skin. I also think about where these ingredients came from, like African shea butter, which is ecologically sustainable and helps support poverty-stricken communities.

Then there is the not so fun part: looking for personal care no nos. Some ingredients have been on my radar for quite some time now because of their potential health risks (everything from allergies to cancer) and possible environmental contamination.  These ingredients include formaldehyde (in nail polish and nail polish removers), 1,4-dioxane (in shampoos, body washes, lotions, detergents), parabens (in lotions, creams, facial cleansers, hand soaps, hair conditioners, toothpastes, deodorants), phthalates (in shampoos, lotions, nail polishes), and sodium laureth/lauryl sulfate (in shampoos, soaps, and bubble baths). Others are still fairly new to me, such as quaternary ammonium surfactants, also called “quats,” found in conditioners that can cause skin and eye irritation and can also accumulate in the environment.

There are dozens of other “good” and “bad” ingredients. I recommend going to the Environmental Working Group’s Cosmetic Safety Database to get information on any questionable ingredient; typically if you can’t pronounce it, it’s worth investigating. Certainly not all of your personal care products are going to be completely green, just like not all of your day-to-day activities are entirely eco-friendly (you can measure your carbon footprint here). But for me, it started with one simple statement: What’s good for the environment is also good for our bodies. And it didn’t take long to realize that going green feels and looks pretty darn good.

Jessica Rubino is Delicious Living’s beauty and body editor. Get updates on natural beauty news, ingredients, products, techniques, and more on her Holistic Beauty blog at http://blog.deliciouslivingmag.com/blogs/category/holistic-beauty/.

Day 3: Cruelty Free and Green

by Jen Mathews | My Beauty Bunny

Being green is all about being good to Mother Earth, but what about being good to your fellow Earthlings? Animals are a part of our world and we can all be a little “greener” simply by making smart shopping decisions when buying household, health and beauty aids.

Cruelty FreeMany health and beauty companies moved away from animal testing in the ’80s and ’90s when nonprofits like PETA exposed the ugly side of cosmetic testing to the public. However, there are still many large conglomerates who continue to test on animals such as Unilever, Procter & Gamble and Johnson & Johnson. These companies are not protecting your safety – they are protecting themselves from lawsuits (although animal tests have not proven effective at helping the companies win these lawsuits). And, animal testing on household items and cosmetic products is NOT required by law! Many consumers assume that brands marketed as green, healthy and natural would be cruelty-free. That is unfortunately not the case. Brands such as Aveeno and Neutrogena are owned by these large corporations (Johnson & Johnson in this case) and cannot be considrered cruelty-free.

But, the good news is that many brands do sell cruelty-free products, and they are not necessarily more expensive than their inhumane counterparts. Wet N Wild, Queen Helene, Burt’s Bees, Almay, Revlon, Bonne Bell, Kiss My Face and Yes to Carrots are some good examples of cruelty-free drugstore brands. Method cleaning products and Trader Joe’s household products are also cruelty-free. And, don’t forget to check your local health food store for a wide selection of cruelty-free products.

One issue with finding truly cruelty-free brands is that brands can call themselves “cruelty-free” if they do not test their finished products on animals, but they can still buy ingredients from suppliers who are conducting animal tests. How many times have you seen “This finished product was not tested on animals,” on the back of your shampoo or facial cleanser? There are no regulations for using the term “cruelty-free” like there are with “USDA Organic” labels. So, buyer beware. Now, where can you get more information on which products are cruelty-free? PETA’s Caring Consumer, the Coalition for Consumer Information on Cosmetics (CCIC), and the National Anti-Vivisection Society (NAVS) have some great cruelty-free lists. There are many other great resources on the internet – just have a look around!

We all want to buy cruelty-free beauty products, but many times the problem is that we don’t have time to do research on brands before buying. You can get a free cruelty-free shopping guide from Caring Consumer or Leaping Bunny. Keep these guides handy and don’t forget to check the backs of products for the leaping bunny symbol or the PETA cruelty-free symbol.

Jennifer Mathews is the Editor-in-Chief of My Beauty Bunny, a cruelty-free beauty blog with hundreds of beauty product reviews, giveaways, tips and advice for fashionable ladies and gents.