Certifications and Commitments

Ashley Koff

As a registered dietician, Ashley Koff identifies products that lead to a healthy lifestyle. We are proud to have earned Ashley Koff’s stamp of approval for quality products that deliver natural ingredients for a healthier you both inside and out.

PETA Vegan & Cruelty Free

Sibu Beauty is PETA Certified Vegan and Cruelty Free. We use natural plant-based ingredients for our skin care and supplements. We have never used animal-testing and never will.


With growing concerns regarding the safety of genetically engineered crops, we commit to sourcing ingredients that are free of genetically modified organisms (GMO’s). All Sibu products are GMO-Free.

Fair Trade

In our endeavor to keep you looking beautiful, we also strive to protect and respect the earthʼs fragile resources. So weʼve implemented processes to use precious natural resources responsibly and with minimal impact on our beloved planet. Sea buckthorn berries are a naturally sustainable resource growing wild at the source in Tibet.

Our trade practices promote equal and sustainable relationships between our company and the villagers who harvest and process our berries. This includes fair wages, processes that are environmentally sustainable, and healthy, safe working conditions.

Against a backdrop of pristine Himalayan mountain peaks, Tibetan villagers cut a trail through the thick morning fog past ancient monasteries, journeying to the wild groves of sea buckthorn. Just as sea buckthorn berries are revered for their life-giving health properties, they are also venerated as a life sustaining financial resource. Often, entire families work in some capacity in the chain of harvesting and processing. The brief harvest season can provide enough money so that villagers can sustain themselves during the harsh winter months in the Himalayas when resources are scarce. There is an air of celebration to the harvest and processing season. Perhaps itʼs because workers are paid a fair wage the same day as the harvest and processing. To date, these dedicated, hard-working villagers have received consistent salary increases each year. From the harvest to the shelf, we strive to run a responsible business with reverence for both people and the planet.

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